Jemča is the market leader in Czech Republic, in the black, green, fruit, and herbal tea categories. In 1958, Jemča was launched as a tea pack house in the small South-Moravian town of Jemnice. It became a part of the Tata Global Beverages family of brands in 2006 and since then has grown from strength to strength, achieving steady growth and extending its range of teas.
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Jemča PIGI, a black tea with flavoured variants, is the best-selling tea in Czech Republic. The other popular variants of Jemča are Core and Golden. The innovative Jemča Jemčánek is a range of teas, especially made for children.