Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering an eclectic range of flavours and tastes in its portfolio of tea products.
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Tata Tea began its journey more than 25 years ago, when the packaged tea market was dominated by 1 large player with over 70% market share. While most saw entering this market as an almost impossible task, Tata Tea envisioned an opportunity.
Today, Tata Tea has an exclusive product for everyone across India, in a taste and flavour they love and at a price they can afford.