Tetley, the 2nd largest tea brand globally, with a heritage of more than 175 years, joined the Tata Global Beverages family in 2000. Since then, the brand has gone from strength to strength, with a brand presence in over 40 countries, with millions of cups of tea enjoyed every day.
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In 1837, two brothers named Joseph and Edward Tetley, began selling tea from the back of a pack horse in Yorkshire. The brothers’ success led them to set-up as tea merchants and by 1856 they formed a partnership with Joseph Ackland and became ‘Joseph Tetley & Company, Wholesale Tea Dealers’. Through this time, Tetley continued to grow and was bought by J. Lyons, who merged it with the Lyons tea business to form Lyons Tetley.
In 1888, Tetley expanded to the US, where the American Thomas Sullivan invented small silken bags that Tetley brought to the UK, shortly after the Second World War’s rationing ended. These silken bags were an immediate success. The introduction to the teabag in the UK revolutionised the way Britain drank tea, replacing the old-fashioned teapot with an easy tea brewed in the cup. Tetley continued to bring innovative ideas to the UK market. In 1989, Lyons Tetley launched the iconic round teabag, which fit perfectly in a mug. Next came the drawstring ‘no drip, no mess’ teabag.
Innovations, inventions and ideas form the core of Tetley. Since the turn of the 19th century, the brand continues to develop the love of tea by introducing new, exciting and innovative flavours across the world to suit a variety of palates.
We are committed to sourcing 100% of our black teas from Rainforest Alliance Certified™ farms for all our Tetley-branded teas in the EMEA (Europe, Middle East and Africa) and CAA (Canada, America and Australia) regions by 2016. More than 50% of Tetley tea worldwide now comes from Rainforest Alliance Certified™ farms. As part of our sustainable sourcing strategy, we want to help create a sustainable global tea industry, and working closely with specialist organisations, such as Rainforest Alliance, is an effective way of achieving this.