Tea and coffee pods
The expansion of coffee shops has helped drive consumer sophistication and preference for coffee, with consumers wanting to replicate the 'café' experience at home. The pods category capitalises on this trend and the need for convenience felt by consumers. Pods are driving growth in developed markets, thanks to their innovative format that provides a quick cup of coffee at the push of a button. Tata Global Beverages is leveraging this trend by partnering with Green Mountain Coffee Roasters (GMCR) — a leader in single-serve brewing systems — for Eight O'Clock Coffee pods to be available through GMCR’s Keurig coffee machine. K-Cups are available in Eight O'Clock Coffee’s flavours, such as Dark Italian Roast and Ground Decaf Coffee.
Through an alliance with Kraft, we are also aiming to establish a meaningful presence in the growing single-serve tea pods' market to produce, market, and sell Tetley tea T-DISCs exclusively for the Tassimo on-demand beverage system in Canada. The Tetley Tassimo brand portfolio consists of favourites, such as Orange Pekoe and Green Tea, and seasonal innovations, such as Tetley Tassimo Peach and Iced Tea. Adding to the eclectic line-up, Tetley in Canada added 3 new flavours in Tassimo T-Discs last year, namely Chai Latte, Peppermint and Dream Chamomile-Lemon.
Map Coffee, the latest entrant to the Tata Global Beverages family, also produces a range of the highest quality coffee capsules and home appliances for the Australian market, using the most advanced systems and technologies available in the world market. Map Coffee distributes these capsules and capsule machines through many leading retailers in Asia Pacific as well.
Map Coffee's capsule system is quite distinctive. It provides a better capsule system called Caffitaly, which is a double-filtered capsule. There is also more coffee in every pod, making for a barista-sized coffee shot.