Tata Global Beverages focusses on branded natural beverages — tea, coffee and water. With a long history and experience in the beverages market, and a heritage of innovation and development, the Company has evolved from a predominantly domestic Indian tea farming entity to a marketing and brand-focussed global organisation.
Tata Global Beverages is the 2nd largest player in branded tea in the world. Our ambition is to expand our global footprint by entering new markets and fresh channels with our brands. We have a strong portfolio of brands, including Tata Tea, Tetley, Jemča, Vitax, Eight O’Clock Coffee, Himalayan, Grand Coffee and Joekels. Around 250 million servings of our products are consumed everyday, bringing many magical beverage moments to consumers across the world.
Over 65% of our consolidated revenue originates from markets outside India and more than 90% of our turnover is from branded products. The business has diversified and expanded significantly over the last decade, with the Company now employing approximately 3,000 people, and having a significant brand presence in 40 countries worldwide.
Tata Global Beverages has grown through innovation, strategic alliances and acquisitions, and organic growth.
Sustainability is at the heart of our plans for long-term success. We are an active member of Ethical Tea Partnership (ETP). The ETP is working with Rainforest Alliance to help estates achieve Rainforest Alliance certification, and this will facilitate the launch of Tetley products carrying the Rainforest Alliance Certified™ seal. In India, Tata Global Beverages is one of the founding members of Trustea — a multi-stakeholder initiative led by the Tea Board of India to sustainably transform the tea industry in India.
Tata Global Beverages has a joint venture with Starbucks called Tata Starbucks Limited, to own and operate Starbucks cafés in India. Since the inauguration of the flagship store in Mumbai in October 2012, this 50:50 JV has expanded to Mumbai, New Delhi, Pune, Bengaluru, Chennai and Hyderabad, with many more Starbucks stores planned across the country.
The Company also has a JV with PepsiCo called NourishCo, which produces non-carbonated ready-to-drink beverages that focus on health and enhanced wellness. NourishCo produces and markets Tata Water Plus — India’s first nutrient water, and Tata Gluco Plus — a healthy, glucose-based flavoured drink. Himalayan water is also marketed and distributed through NourishCo.
Tata Global Beverages also has a presence in the high-growth contemporary 'single-serve' business in the USA through an agreement with Green Mountain Coffee Roasters’ Keurig single-serve machines for Eight O'Clock Coffee, MAP Coffee, and with Tassimo in Canada for Tetley tea.
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Our tea extraction operations
Tata Global Beverages’ tea extraction business is engaged in the manufacture and sale of instant black tea and instant green tea. These are crucial ingredient for ready to drink products such as iced tea, 3 in 1 teas, etc. With customers spread across the globe, our 50 year old extraction business is well positioned to meet the demand with manufacturing facilities in India, USA and China (joint venture with Zhejiang Tea Group Company Limited). Through our JV in China, we have also added tea polyphenols to our portfolio of tea extracts. For more information, visit:
Tata Global Beverages Ltd
11/13, Botawala Building
1st Floor, Office #2 -6
Fort, Mumbai – 400001
Tata Global Beverages Ltd
1, Bishop Lefroy Road
Kolkata - 700020