Himalayan – redefining the mineral water category in India .Himalayan is endowed with the wellness of vital organic minerals. The water is untouched and unprocessed, with a unique taste acquired over 20 years of percolation, as it makes its way to the underground aquifer located in the Shivalik range of the Himalayas. The appeal of the brand lies in its high quality natural water and premium imagery. Playing upon the themes of being natural and pure in an artificial world, the brand seeks to be the perfect beverage of choice among wellness seekers. Brand Himalayan enjoys an aspirational equity among consumers. The only natural mineral water from India to achieve international accreditations and Genuine Natural Mineral Water status in Europe, the US, Japan and France.