Tata Gluco + is a recent launch from NourishCo (JV between Tata Global
Beverages and PepsiCo. ) and a disruptively challenging innovation in
the beverages category. It is an innovation both in terms of functional benefits-
Affordable and hygenic lemon flavoured beverage priced at Rs. 6/- offering
the benefit of glucose energy, mineral salts and iron that provide instant
refreshment and recharge. It also innovates in the packaging format, a 200ml
plastic cup that ensured product quality at that price point and yet did not
compromise on taste or aroma. The product is currently being test marketed in
Tamil Nadu. Click here to read more