Tata Global Beverages (TGB) has launched its new corporate website www.tataglobalbeverages.com. The website provides a refreshing experience to visitors through its user friendly interface and clean navigation - all of it reflecting Tata Global Beverages’ corporate theme – Magical Beverage Moments.
Tata Global Beverages has set itself the ambitious target of making a lasting positive difference in the world of natural beverages. After months of hard work and with advice from experts as well as TGB’s stakeholders, the new website is a reflection of the company’s vision. Cutting-edge design and experiential images that capture the essence of a beverage moment are core to the re-design. The website aims to establish a genuine connect with its visitors. The sprinkle of subtle animation creates a magical user moment on this entirely mobile responsive site.
Commenting on the launch, Mr. Ajoy Misra, Managing Director & CEO, Tata Global Beverages said, “A lot of thought has been put into the creation of new content with a sharp focus on a clean, user friendly interface. The redevelopment was undertaken with the objective of positioning TGB as a best in class branded natural beverages company & bringing alive the magical beverage moments that a sip of tea, coffee or water can help create. The site also portrays the scope and scale of TGB’s operations and the global nature of our business, while providing a contemporary, world class user experience. The vitality, passion and excitement that runs through the company is reflected in the website.”
On the content front, you will find a revamped brands section organized into 3 categories- tea,coffee and water thus showcasing the Company’s focus and representing all our brands while bringing all our social assets together. An in-depth sustainability section contains information on TGB’s sustainability initiatives. The website has been designed using a contemporary color scheme and interesting animations to create an engaging experience.
The new TGB website has been designed by Indigo Consulting. Speaking about the website, Harshad Hardikar, COO, Indigo Consulting said “The Tata Global Beverages website has been designed to reflect the company’s global standing in the world of natural beverages. It aims to bring Magical Beverage Moments to life with an experiential interface and fresh content, which meets the needs of its various target groups like Investors, Employees or Media. Working with the team at TGB has been an enriching experience and we are proud to have partnered with Tata Global Beverages on this initiative.’’
For a first-hand user experience , please visit, http://www.tataglobalbeverages.com
About Tata Global Beverages
Tata Global Beverages is a global beverage business; its brands have presence in over 40 countries. The Company has significant interests in tea, coffee and water and is the world’s second largest tea company. 250 million servings of its brands are consumed everyday around the world. Tata Global Beverages’ annual turnover is US$1.4bn, it employs around 3,000 people across the world. The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock coffee.
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