The TGB team in Canada is delighted to announce the launch of Tetley Ayurvedic Balance Teas. The teas are inspired by Ayurveda, a 5,000 year old system of knowledge, which believes that balancing mind, body and spirit is essential for holistic well-being.
Working with Ayurvedic experts, the blends were carefully crafted to help consumers meet their need for balance at all stages of life. This launch allows Tetley to build on the health and wellness platform, premiumize brand imagery, leverage the strong trust in the brand name and drive share in a growing herbal category with a unique wellness positioning.
The new line comprises of three variants using natural ingredients:
- Poise - Vata: A calming tea with Cinnamon, Camomile and Orange Peel to regain focus when you are feeling scattered or worried
- lCool - Pitta: A cooling tea with Peppermint, Hibiscus and Lemon Balm to calm down when you feel overheated
- Vigour-Kapha: An invigorating tea with Ginger, Spearmint and Tulsi to stimulate and energise you when you feel sluggish/tired
Click here to view the new TVC.
To support this launch, an exciting integrated campaign is planned across mainstream and social media along with targeted sampling and interesting events. A new website, ‘Find your Balance’, will be Tetley’s Ayurvedic content hub to drive consumers to take a quiz, read articles, view videos etc
Initial feedback has been positive with some great testimonials for all three variants.