Tata Global Beverages and Keurig Green Mountain Announce Expanded Partnership Agreement

28 Feb, 2017

  • Eight O’Clock
  • Tetley
  • Pods
  • keurig
  • gmcr

Tata Global Beverages (TGB) and Keurig Green Mountain, Inc. (Keurig) today announced a multi-year expansion of their successful partnership for the manufacturing, sales, licensing and distribution of the Eight O’Clock® coffee and Tetley® tea brands in K-Cup® pods for use in Keurig® brewers. The renewed long-term agreement allows for the continued success for the brands through in-home and away-from-home channels, as well as on Keurig’s consumer direct websites, and, throughout the U.S. and Canada.

Ajoy Misra, MD & CEO of Tata Global Beverages said “This agreement underscores TGB’s focus on growth through strategic alliances and category expansion. This move will help our continued growth in the pods category in USA and Canada. Eight O’ Clock and Tetley are key brands in the TGB portfolio and the partnership with Keurig , a leader in single serve brewing systems, is a winning combination, which meets the consumer’s need for quality and convenience.”

The choice of coffee-loving Americans since 1859, Eight O’Clock coffee is well known for its full line of 100% Arabica coffee varieties in retailers throughout the country. Over 150 years later, Eight O’Clock is as fresh as ever, competing in the fast-growing, high-quality, and ultra-convenient world of single serve coffee with Eight O’Clock coffee K-Cup® pods.

“We are excited to continue to support the Eight O’Clock coffee and Tetley tea brands as part of the Keurig family,” says Mark Wood, Chief Business Development & Partners Officer at Keurig. “By continuing to strengthen our relationships with popular coffee and tea brands and valued partners like Tata Global Beverages, we can continue to provide an unsurpassed range of high quality beverage choices and taste profiles and benefit all participants in the Keurig system – including our consumers, customers and our extensive family of licensed partners.”

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and innovative single serve brewing systems. Committed to delivering exceptional coffee for more than 35 years, today our Keurig® brewers and single serve hot beverages are in more than 20 million homes and offices throughout North America. In under a minute, Keurig® brewers consistently and conveniently deliver a fresh-brewed, great tasting cup with just the push of a button. As a testament to that quality, more than 50 leading global coffee, tea and cocoa brands have partnered with Keurig to offer consumers vast personal choice from 500+ varieties. As a company founded on social responsibility, Keurig is committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, and thriving communities. For more information, visit, and to purchase Keurig products visit or .

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